Creating the Minimum Viable Product
The NYTimes.com had a fantastic article this weekend on The Rise of the Fleet-Footed Start-Up. Here at Highgroove, we have been preaching about being lean, building products agilely, and doing more with less for quite some time. It’s great to see a piece in the NYTimes.com Business section advocating this now-proven successful model.
…the lean playbook advises quick development of a “œminimum viable product,” designed with the smallest set of features that will please some group of customers. Then, the start-up should continually experiment by tweaking its offering, seeing how the market responds and changing the product accordingly.
Ready. Set. Iterate!