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Creating the Minimum Viable Product

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Charles Brian Quinn

The NYTimes.com had a fantastic article this weekend on The Rise of the Fleet-Footed Start-Up. Here at Highgroove, we have been preaching about being lean, building products agilely, and doing more with less for quite some time. It’s great to see a piece in the NYTimes.com Business section advocating this now-proven successful model.

…the lean playbook advises quick development of a “œminimum viable product,” designed with the smallest set of features that will please some group of customers. Then, the start-up should continually experiment by tweaking its offering, seeing how the market responds and changing the product accordingly.

Ready. Set. Iterate!

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Charles Brian Quinn

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