Creating the Minimum Viable Product

Charles Brian Quinn

1 min read

Apr 25, 2010

Creating the Minimum Viable Product

The NYTimes.com had a fantastic article this weekend on The Rise of the Fleet-Footed Start-Up. Here at Highgroove, we have been preaching about being lean, building products agilely, and doing more with less for quite some time. It’s great to see a piece in the NYTimes.com Business section advocating this now-proven successful model.

…the lean playbook advises quick development of a “œminimum viable product,” designed with the smallest set of features that will please some group of customers. Then, the start-up should continually experiment by tweaking its offering, seeing how the market responds and changing the product accordingly.

Ready. Set. Iterate!

Mark Dalrymple

Reviewer Big Nerd Ranch

MarkD is a long-time Unix and Mac developer, having worked at AOL, Google, and several start-ups over the years. He’s the author of Advanced Mac OS X Programming: The Big Nerd Ranch Guide, over 100 blog posts for Big Nerd Ranch, and an occasional speaker at conferences. Believing in the power of community, he’s a co-founder of CocoaHeads, an international Mac and iPhone meetup, and runs the Pittsburgh PA chapter. In his spare time, he plays orchestral and swing band music.