Better = more work. Tools that “make better easier” are rare.

I heard a radio advertisment for Safeway’s FoodFlex Program this morning. When you purchase groceries at Safeway and use your Safeway Card, Foodflex analyzes your purchases and suggests healthier alternatives. The program is accessed through the Safeway website.

Dieting often means counting calories. It makes dieting more work than not dieting. Foodflex can do the counting for you. Sure, Foodflex can’t track meal-by-meal, but you get a reasonable overview of your eating habits based on your grocery purchases. A couple of healthier suggestions a month is an easier, more sustanable path to eating better than religiously counting calories.