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Turning Conservation Into Loyalty


At the Bovine Bakery in Point Reyes Station, CA, there’s a custom shelf on the wall that holds a collection of coffee cups. I thought it was a nice decoration, but then I read the posted notes – people can leave a coffee cup and use it instead of a throw-away paper cup. It’s a win for the Bovine Bakery, the environment, and the Point Reyes community.

Why I love this idea:

  • Less paper cups in the trash

  • The coffee is $0.25 cheaper when you use your own cup

  • I’d be more likely to get my coffee from a cafe where I leave my coffee cup

  • It’s a great decoration – the coffee cup is like an online avatar. My favorite is the metal coffee cup in the bottom right.

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