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Turning Conservation Into Loyalty

Derek

1 min read

Apr 16, 2007

Turning Conservation Into Loyalty

At the Bovine Bakery in Point Reyes Station, CA, there’s a custom shelf on the wall that holds a collection of coffee cups. I thought it was a nice decoration, but then I read the posted notes – people can leave a coffee cup and use it instead of a throw-away paper cup. It’s a win for the Bovine Bakery, the environment, and the Point Reyes community.

Why I love this idea:

  • Less paper cups in the trash

  • The coffee is $0.25 cheaper when you use your own cup

  • I’d be more likely to get my coffee from a cafe where I leave my coffee cup

  • It’s a great decoration – the coffee cup is like an online avatar. My favorite is the metal coffee cup in the bottom right.

Angie Terrell

Reviewer Big Nerd Ranch

Angie joined BNR in 2014 as a senior UX/UI designer. Just over a year later she became director of design and instruction leading a team of user experience and interface designers. All told, Angie has over 15 years of experience designing a wide array of user experiences

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